Fierce Merch and Apparel

Hats get left in trucks and hoodies get worn until they’re thin. We’d rather make a few good ones than a catalog of things nobody reaches for twice.

Heavyweight hoodies in black wash and Sonora brown. Trucker and rope hats — including blaze orange, for the two weeks a year it’s the most important thing you own. Tees and Claw decals in three sizes for the truck, the case, or the toolbox.

Looking for something for the rifle instead of the closet? Shooting gear and cases are the better gift.